Part 1:The Insight-Driven Organisation (IDO).

Introduction

How can organizations make decisions on the basis of rigorous, data-based insights rather than experience or intuition? If companies are serious about becoming insight-driven organizations, they should focus on how insights are framed, created, marketed, consumed, and stored for reuse.

IT’S not unusual these days for organizations to want to make decisions on the basis of rigorous, data-based insights rather than experience or intuition. “Insights” can be defined in a variety of ways, but in this case I am referring to getting an understanding of the true nature of something by virtue of extensive and systematic analysis of relevant data. That “something” is most frequently a customer when we are talking about business insights, but it could also refer to a supplier, a financial event, or an employee. Having true insights on these entities means you are likely to predict their behavior—at least to some degree—and achieve a positive outcome.

We usually think the tough part of insights is creating them. But there is plenty said and written about that topic. We sometimes neglect the earlier and later stages of the process of “insight management.” Perhaps the overarching challenge is that very few organizations think about insights as a process; they have been idiosyncratic and personal. But if companies are serious about becoming IDOs, they should focus on how insights are framed, created, marketed, consumed, and stored for reuse.

*This is a part of a series of articles on Insight Driven Organisations. To be continued………….*

Published by Aquinius Mung'atia

Aquinius Mung’atia is the Head of Projects at Aga Khan Hospital, Mombasa, and was previously the General Manager of Muthaiga Golf Club and Sigona Golf Clubs, respectively. He is an expert in Strategic Management with over 20 years of experience in both hospitality and healthcare Industry. My Career path boast of extensive training and consultancy experience in Hospitality Industry, Hospital Support Services and Operations, Healthcare Projects and Facility Management, among others. The author is currently a PhD student in Business Administration and holder of MBA in strategic Management (University of Nairobi) and a 1st class honors degree in Hotel and Institution Management (Maseno University) Aquinius is also a healthcare insight and a data analytic enthusiast. Follow him on https://www.linkedin.com/in/aquinius-mungatia or Facebook Page https://www.facebook.com/significantinsights/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: