Wikipedia defines personal branding as “the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.”
To develop your personal brand, ask yourself the below questions honestly
- How do you see yourself?
- How do others see you?
- How do want to be seen?
- How must you be seen to achieve your goals?
If there is a gap between #1 and #2, it needs to be reflected upon. If there is a gap between #2 and #3, that is data about how you’re showing up that you can take under advisement. And finally, #4 is a choice—but you can only amplify or leverage something that is already true about you to be successful. You have wonderful qualities that you can cultivate and showcase. You just have to decide which ones are going to be most useful.