The Brand “ME” “YOU”

“We do not get to choose how we start out in life. We do not get to choose the day we are born or the family we are born into, what we are named at birth, what country we are born in, and we do not get to choose our ancestry. All these things are predetermined by a higher power. By the time you are old enough to start making decisions for yourself, a lot of things in your life are already in place. It’s important, therefore, that you focus on the future, the only thing that you can change.”

Wikipedia defines personal branding as “the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.”

To develop your personal brand, ask yourself the below questions honestly

  1. How do you see yourself?
  2. How do others see you?
  3. How do want to be seen?
  4. How must you be seen to achieve your goals?

If there is a gap between #1 and #2, it needs to be reflected upon. If there is a gap between #2 and #3, that is data about how you’re showing up that you can take under advisement. And finally, #4 is a choice—but you can only amplify or leverage something that is already true about you to be successful. You have wonderful qualities that you can cultivate and showcase. You just have to decide which ones are going to be most useful.

Published by Aquinius Mung'atia

Aquinius Mung’atia is the Head of Projects at Aga Khan Hospital, Mombasa, and was previously the General Manager of Muthaiga Golf Club and Sigona Golf Clubs, respectively. He is an expert in Strategic Management with over 20 years of experience in both hospitality and healthcare Industry. My Career path boast of extensive training and consultancy experience in Hospitality Industry, Hospital Support Services and Operations, Healthcare Projects and Facility Management, among others. The author is currently a PhD student in Business Administration and holder of MBA in strategic Management (University of Nairobi) and a 1st class honors degree in Hotel and Institution Management (Maseno University) Aquinius is also a healthcare insight and a data analytic enthusiast. Follow him on https://www.linkedin.com/in/aquinius-mungatia or Facebook Page https://www.facebook.com/significantinsights/

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